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3. Learn to create and post content that builds engagement
Welcome
Who am I, who is your course instructor (2:40)
Imagine yourself as the buyer - The mindset (3:15)
The platforms
The importance of Linkedin (3:33)
The importance of facebook (2:59)
The importance of Instagram (3:04)
The importance of Twitter (1:49)
The diffence between posting natively and scheduling (0:49)
Why we're using hootsuite
Know the image sizes (1:54)
Mindset
Getting the right mindset for using social media and content (5:23)
Building a miindset for strategy (2:52)
The posting strategy (4:48)
Take people on a journey (2:47)
Planning our content
Overview of what this section involves, yearly cal and be personal (2:12)
Workbook
Planning the year ahead (0:57)
Choosing a monthly topic (5:13)
Planning out your content (3:55)
Creating Content - Creating Images
Using Canva - Desktop (11:57)
Uploading images to Canva - Desktop (0:38)
Using Canva - Mobile (8:10)
Creating content with Pixaloop (4:01)
Photography
Taking photos on your mobile (5:08)
Camera position for best photos (3:08)
The rule of thirds when taking images (3:24)
Editing images on your phone (4:48)
Subtley on imagry is key (2:37)
Storing Images
Taking photos, cloud storage (3:49)
Text
Using text to push your posts (4:33)
Posting direct to each platform
How to post directly to Facebook via Desktop (4:29)
How to post directly to Facebook using a mobile (3:07)
How to post directly to Linkedin via desktop (1:54)
How to post directly to Linkedin using a mobile (2:14)
Scheduling On Hootsuite
Setting up Hootsuite's free plan via Desktop (2:25)
Scheduling posts in - Desktops (4:24)
Making social media posts clickable when using Hootsuite - Desktop (4:52)
Using Hootsuite via mobile, from set up to posting (4:55)
Finding free content
Finding images from free stock sites
Filming on your mobile
How to film using your mobile phone (10:41)
Positioning your phone when filming (2:44)
How to remember your script (3:47)
Presenting (0:57)
Thinking about the location (1:35)
How to record sound on your mobile when filming (2:23)
How to light yourself using natural light (2:44)
Filming someone else (3:47)
Engagement
Analysing your engagement (2:50)
Summary
It's all about the plan (1:46)
Ending (1:08)
Teach online with
It's all about the plan
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